Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Facebook Lookalike Audience, JSDELIVR, Webgains and Google Ad Manager

      Personal Data: Tracker; Usage Data

  • Analytics

    • Google Ads conversion tracking, Google Analytics, Google Analytics with anonymized IP and Facebook Ads conversion tracking (Facebook pixel)

      Personal Data: Tracker; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Facebook Analytics for Apps

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Contacting the User

    • Contact form

      Personal Data: email address; first name; last name

    • Mailing list or newsletter

      Personal Data: country; email address; first name; gender; last name; Usage Data

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Tracker; Usage Data

  • Displaying content from external platforms

    • Google Fonts, Google Maps widget and YouTube video widget

      Personal Data: Tracker; Usage Data

  • Handling payments

    • Apple Pay

      Personal Data: billing address; email address; first name; last name

    • Google Pay

      Personal Data: billing address; email address; first name; last name; payment info

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets

      Personal Data: Tracker; Usage Data

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: country; email address; first name; gender; last name

    • Klaviyo

      Personal Data: country; date of birth; email address; first name; gender; last name

  • Managing data collection and online surveys

    • Klaviyo Forms

      Personal Data: Tracker

  • Platform services and hosting

    • Shopify

      Personal Data: billing address; device information; email address; first name; last name; payment info; shipping address; Tracker

  • Remarketing and behavioral targeting

    • Facebook Remarketing, Google Ads Remarketing, Google Ad Manager Audience Extension and Remarketing with Google Analytics

      Personal Data: Tracker; Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Tracker

    • Klaviyo segmentation and social advertising

      Personal Data: device information; email address; purchase history; Tracker; Usage Data

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Tracker

  • User database management

    • Klaviyo CRM

      Personal Data: Tracker

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.